Papa Murphy’s Organic Social
2020 - 2024
Throughout our partnership with Papa Murphy’s, part of our brand development consisted of significant creative and strategy improvement on organic social. Our team worked on social research and concepting to generate content more in-tune with our key audience and significantly increase both engagement and following on all social channels, including the launch of the brand’s TikTok page.
I served as co-lead creative on organic social, overseeing a team of 4 creatives through the process of development, production and execution of up to 15 assets per month. I was lead on several social content productions, and occasionally served as on-camera or voiceover talent as needed.
