Papa Murphy’s - Big Game Program

2024

Nothing can be hotter or fresher for the Super Bowl than something directly from your oven. So for this social-driven program, we created a library of social-forward assets to display both Take ‘n’ Bake education and ample opportunities for trial. This campaign had a lot to communicate, but exceeded performance expectations over the six-week period.

I helped to brainstorm and direct a jam-packed content shoot for the program, consisting of both still and video assets. I then led a small team of art directors to develop paid and organic social content, utilizing social-like text bubbles, emojis, brand colors and subtle football elements to create a wide range of deliverables that encapsulated the many communication points requested by clients.