Frito-Lay - Flamin’ Hot Faceoff
2020
During my time at TMA, I’ve been able to lend a hand on several Frito-Lay projects, including the ‘Flamin’ Hot Face Off’ program back in 2020. The program centered on the rival cult followings of the Cheetos and Doritos brands, pitting them against each other in a full 360 campaign. My concept was selected as the official program lockup, a graphic take on the edgy, fiery flare and energy of a rival fight or matchup. With the lockup, I was then able to help bring more creative assets to life including LTO packaging callouts on all Cheetos’ and Doritos’ Flamin’ Hot products as well as in-store displays.
