Papa Murphy’s - Frozen Pizza Exchange

2020

Every November is National Pizza Month, and in 2020, our clients wanted a smaller-scale PR campaign to stand out from the other pizza brand’s messaging. Our team’s work for the ‘Frozen Pizza Exchange’ successfully communicated the product differentiators and benefits of Take ‘n’ Bake pizza.

We brought the pizza exchange to the real world, with an activation for consumers to trade in their frozen pie for a fresh Papa Murphy’s pizza. I was personally tasked with designing the pop-up tents for the event that would visually differentiate between the frozen and fresh pizzas.

The second part of this campaign was designed to bring some buzz and grow the brand's Twitter following. I was tasked with designing a handful of social assets, asking the public to find America’s oldest frozen pizza for a chance to win a year of free Papa Murphy’s. This social campaign made Papa Murphy’s one of the top 5 pizza brands mentioned on Twitter during the National Pizza Month of 2020.