Frito-Lay + NFL In-Store Displays
2020
These lockups and displays were part of a large list of deliverables showcasing the Frito-Lay and NFL partnership for the 2020 football season. I worked with a small team of art directors to refine, develop and execute an extensive portfolio of in-store displays from start to finish; creating a unique and captivating look, beyond the more typical football cues of turf and field lines.
I had the opportunity to travel on-site to the Frito-Lay headquarters, exploring structure mockups with clients and producers to ensure the pieces were unique but viable for easy construction in-market.
