Papa Murphy’s - Game Day Your Way

2023

This football-season program centered on two messages for Papa Murphy’s consumers - one focused on a sweeps and prize wheel mechanic through our microsite while the other was a social-driven campaign focusing on themed hacks for the football watching occasion. With the two distinct messages, I was tasked with double the deliverables and two very different visual approaches.

For the sweeps component, I designed a microsite and digital toolkit highlighting Papa Murphy’s as the ideal game day spread, using color blocking, sports-like type treatments and subtle graphic elements of the sport. Through the design process, I had to work with additional brand managers of our partnerships, Pepsi and Fanatics.

The hack content portion was a fast and ferocious timeline, preparing for a two-day content shoot in less than 2 weeks. I was the lead art director on set, working live with clients and the team, delivering a new library of assets including social video content and digital files.