Pan Pizza Branding

Papa Murphy’s - Pan Pizza Branding

2023

Papa Murphy’s was looking to revamp their signature Pan Pizza with a broadcast and social campaign with a touch of unique branding. Utilizing a pre-established shell for the spot, I then helped establish the look and feel for the Pan Pizza in the initial pre-production work and later flew out to Portland to take part in the broadcast shoot for the product.

As part of the product branding, I created a unique lockup for the Pan Pizza for use on digital, social and broadcast creative. The lockup utilized type and color from the Papa Murphy’s brand guidelines, but gave subtle visual clues to the product - shown with an accentuated drop shadow and slight nod to the unique tray exclusive to the Pan Pizza.