Woof & Whiskers Mock Campaign

2018

Our class was tasked with completing a 360 ad campaign for the brand Woof & Whiskers, a dog toy company, that was launching a new line of Wild West themed toys. I served as Creative Director for the semester’s project and came up with the program name ‘Fetch the Frontier’. The campaign consisted of conducting market research, writing strategic briefs and developing digital, social, PR, experiential and in-store marketing plans.

In addition to the actual campaign development, myself and two other designers led the execution of our client deliverable book. We wanted this to be a memorable and interactive piece with layered pages and charts, professional printing and binding, and even a custom laser cut of the client’s logo on the cover. It remains one of my favorite keepsakes from school.